Blueberry River Restoration Society was doing vital work — healing land, restoring ecosystems, and strengthening cultural connections to the territory along the Blueberry River. But their name was creating a problem. Too easily confused with Blueberry River First Nations, the society needed an identity that could stand on its own and carry the full weight of their mission forward.
They needed a name, a voice, and a visual identity that said exactly who they are.
Starting with the Land & the People
We came to them. In-person workshops and collaborative sessions with board members and staff gave us what no brief ever could — a real understanding of what restoration means within this community. Conversations centered on interconnectedness, balance, and responsibility to future generations.
From that depth came the name: Nan wúújǫ anawúúdle — a Dane-zaa phrase meaning “land good again.” It honours cultural revitalization, carries genuine aspiration, and belongs entirely to the community it represents.
RESTORING WHAT SUSTAINS US
Working alongside the newly named society, we developed the tagline “Restoring What Sustains Us” — language that reflects how deeply land, water, and culture are woven into life along the Blueberry River. Inclusive and intentional, it captures shared responsibility without losing warmth.
A tone and voice framework ensures every communication stays grounded in storytelling while remaining welcoming and professional.
FINDING IDENTITY IN COMMUNITY
The visual identity draws from Dane-zaa teachings and the landscape itself. A swan feather—recognized in community teachings as a symbol of spiritual protection and connection to land and water—anchors the mark. Mountains represent the land, rivers represent life, and the pathway between them reflects the shared journey toward healing.
The calm, nature-based palette distinguishes Nan wúújǫ anawúúdle from Blueberry River First Nations while staying rooted in the environment the society exists to restore.
Grounded from Day One
Nan wúújǫ anawúúdle now has an identity as purposeful as its work — one that belongs to its community, reflects its values, and positions the society as a living expression of restoration in action.
“This logo and branding helps us connect with the wider community because it is a constant reminder of the Nation that we are serving here. It grounds us and reminds us what we are doing here and reminds us of our purpose.”
— Angela D’Amato van den
Find out what we can do for you.
Enough about us—let’s talk about you. Ready to start your next project?
